Course OverviewSyllabus

Course Overview

Businesses need to have a strong online presence in today's virtual era if they want to effectively reach their target audience. The use of digital marketing in corporate has become crucial, and there is a growing need for qualified digital marketers. Several IT institutions in Nepal are providing digital marketing training courses in order to address this need. Among these, Mind Risers is a well-known IT school in Nepal that educates both professionals and students in all aspects of digital marketing. Online marketing has several components, including social media marketing, search engine optimization, content marketing, email marketing, and pay-per-click advertising. Digital marketing training courses cover all of these areas. These strategies assist companies in online product and service promotion and audience expansion.

Objective of Digital Marketing Training

Mind Risers' program is built to take students from fundamentals to job-ready skills, through an industry-relevant, constantly updated curriculum.

Understanding the Basics of Digital Marketing

Covers core digital marketing channels, methods, and tactics, giving students a solid foundation before moving to applied skills.

Building the Digital Marketing Skills

Students learn to plan and run campaigns, use data to improve performance, and stay current with best practices and emerging trends.

Practical Knowledge of Digital Marketing Tools and Methods

Learning is hands-on real tools, real case studies, and practical exercises rather than theory alone.

Industry-Related Curriculum

The syllabus is kept current with the fastest-moving trends in digital marketing, including AI-driven search.

Possibilities for Careers in Digital Marketing

Prepares students for roles like digital marketing manager, SEO analyst, PPC specialist, content writer, and social media manager.

Scope of Digital Marketing Training in Nepal

Nepali businesses are increasingly moving online, driving strong demand for trained digital marketers. Graduates can work in-house, join agencies, or start their own and trained staff also help existing businesses grow their online presence and revenue.

Who Can Join Digital Marketing Course?

Anyone: recent graduates starting a career, marketing professionals upskilling, or business owners and entrepreneurs who want to run their own campaigns.

Why Mind Risers for Digital Marketing Course in Nepal?

  • Experienced, industry-active trainers
  • Flexible schedules online, offline, and customized modules
  • Modern classrooms, and training materials
  • One of the few institutes teaching AI Search Visibility (GEO/AEO) alongside classic SEO

Digital Marketing Course Fee in Nepal at Mind Risers

A complete 2-month, AI-integrated program (SEO, Google Ads, Meta Ads, social media, email automation, AI marketing) one of the more affordable comprehensive options in Kathmandu, with a full capstone project, tool access, and free certification included. Contact us for exact fees, scholarship eligibility, and current batch discounts.

Tools You Will Master in Digital Marketing Course

  • Google Search Console & GA4
  • Google Tag Manager
  • Semrush / Ahrefs / Screaming Frog
  • Google Ads
  • Meta Ads Manager (Andromeda updates)
  • Canva (AI-assisted)
  • WordPress
  • ChatGPT, Claude & other AI tools
  • n8n automation
  • Email marketing platforms (Mailchimp-style)

Generative Engine Optimization (GEO) & AI Search Visibility

Search is shifting: more queries now end inside an AI-generated answer (Google AI Overviews, ChatGPT, Perplexity) rather than a list of links. Mind Risers' AI Marketing module teaches GEO and Answer Engine Optimization (AEO) writing clear, directly-answerable content, using structured data, and formatting pages so LLMs can parse and cite them taught alongside traditional SEO, not as an afterthought.

Syllabus Highlights

  • Domain registration, hosting, and domain-level email setup
  • SEO: technical, on-page, off-page, keyword research, Google Analytics & Search Console
  • WordPress website building
  • SEM: Google Ads, campaign management, conversion tracking
  • Social media marketing: Facebook, Instagram, TikTok, YouTube, Twitter account management, targeted ads, analytics
  • Email marketing: bulk tools, lead generation, design principles
  • Analytics & CRO: GA setup, event tracking, funnels, conversion tracking
  • Canva for social media visuals
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Syllabus

  • Marketing Strategy

    • Customer psychology
    • Personas
    • Positioning
    • Customer journey
    • Funnel
    • Offer creation
    • Copywriting
  • SEO

    • Keyword research
    • Search intent
    • On-page SEO
    • Technical SEO
    • Off-page SEO
    • Local SEO
    • SEO audit
    • Content strategy

    Tools: Search Console, GA4, Semrush/Ahrefs, Screaming Frog

     

  • Google Ads

    • Search
    • Display
    • YouTube
    • Performance Max
    • Keyword strategy
    • Bidding
    • Conversion tracking
    • Optimization
  • Meta Ads

    • Campaign structure
    • Audiences
    • Retargeting
    • Lookalikes
    • Pixel
    • Conversion API concepts
    • Creative testing
    • ROAS
    • CAC
  • Analytics & Tracking

    • GA4
    • Google Tag Manager
    • UTM
    • Events
    • Conversions
    • Attribution
  • Social Media

    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • LinkedIn
    • Community management
  • CRM & Automation

    • Lead magnets
    • Email sequences
    • Segmentation
    • CRM
    • Lead scoring
    • Automation
    • n8n/Zapier-style workflows
  • AI Marketing

    • AI research
    • AI copywriting
    • AI SEO
    • AI content
    • AI image
    • AI video
    • AI chatbot
    • AI lead qualification
    • AI automation
  • Web Analytics

    • Introduction to Google Analytics
    • Metrics: bounce rate, sessions, users, conversions
    • Setting up goals and events
    • UTM Parameters and campaign tracking
  • Online Reputation Management (ORM)

    • What is ORM and why it matters
    • Monitoring brand mentions
    • Tools: Google Alerts, Social Mention
    • Responding to negative feedback
  • E-commerce and Dropshipping Basics

    • Introduction to e-commerce platforms (Shopify, WooCommerce)
    • Product listing and SEO
    • Payment gateways and checkout optimization
  • Capstone Project

    Students receive a real/simulated business.

    They must:

    Research → Strategy → Create → Launch → Measure → Optimize → Report

    Capstone

    Complete digital growth campaign including:

    SEO + landing page + Meta Ads + Google Ads + content calendar + email automation + analytics dashboard + final performance report.

    Graduate must be able to:

    Plan, execute, measure and optimize a real digital marketing campaign.

     

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