Digital Marketing Training with AI

• Customer psychology
• Personas
• Positioning
• Customer journey
• Funnel
• Offer creation
• Copywriting

• Keyword research
• Search intent
• On-page SEO
• Technical SEO
• Off-page SEO
• Local SEO
• SEO audit
• Content strategy

Tools: Search Console, GA4, Semrush/Ahrefs, Screaming Frog

• Search
• Display
• YouTube
• Performance Max
• Keyword strategy
• Bidding
• Conversion tracking
• Optimization

• Campaign structure
• Audiences
• Retargeting
• Lookalikes
• Pixel
• Conversion API concepts
• Creative testing
• ROAS
• CAC

• GA4
• Google Tag Manager
• UTM
• Events
• Conversions
• Attribution

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• Community management

• Lead magnets
• Email sequences
• Segmentation
• CRM
• Lead scoring
• Automation
• n8n/Zapier-style workflows

• AI research
• AI copywriting
• AI SEO
• AI content
• AI image
• AI video
• AI chatbot
• AI lead qualification
• AI automation

• Introduction to Google Analytics
• Metrics: bounce rate, sessions, users, conversions
• Setting up goals and events
• UTM Parameters and campaign tracking

• What is ORM and why it matters
• Monitoring brand mentions
• Tools: Google Alerts, Social Mention
• Responding to negative feedback

• Introduction to e-commerce platforms (Shopify, WooCommerce)
• Product listing and SEO
• Payment gateways and checkout optimization

Students receive a real/simulated business.

They must:

Research → Strategy → Create → Launch → Measure → Optimize → Report

Capstone

Complete digital growth campaign including:

SEO + landing page + Meta Ads + Google Ads + content calendar + email automation + analytics dashboard + final performance report.

Graduate must be able to:

Plan, execute, measure and optimize a real digital marketing campaign.